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Aanand L Rai Breaks Silence on Shah Rukh Khan Starrer Zero's Box Office Failure_我的网站

A |     Zero, released in 2018, had not performed well at the box office. The Shah Rukh Khan starrer did not live upto fans' expectations and director Aanand L Rai has recently opened up about the same. He noted that he did not properly make use of Shah Rukh Khan's stardom or weave it into the character.          During an interview with Galatta Plus, Aanand noted that he should have understood that SRK comes with a stardom that requires to be utilised. He reveals having realised later that he should have taken care of the actor's image. "The problem with Zero was that, that man..that superstar came to me with so much of love and me being me, I never understood that it’s not an actor director who was going to make a story. There was a superstar attached, his image is there, which I have to understand and get in the film. I was working with an actor, a big actor. I realised much later that there is an image that I had to take care of," the director quipped.He further added that many feel his films are without the baggage of a star. Emphasising on the statement, Aanand shared that he probably does not know how to utilise someone's stardom. "When you say that my films are without the baggage of a star, somewhere I agree that maybe I am unable to incorporate that stardom in my characters. At times, people want to see their stars in a character, but a part of the star should also be there, which I was unable to do. I was floating, those bearings were not there, they were moved," he said.          Having said that, the director opened up on working with SRK. Calling it a "rewarding experience," Aanand noted that he should have understood the actor and his image better while filming the movie.Also Read: Tere Ishk Mein Review: Dhanush and Kriti Sanon Shine in This Deeply Intense Love Story。    2026年7月8日，最近北京体彩线下落地了 “京彩潮玩” 主题互动活动，借着各类线下休闲市集、商圈点位，把安心购彩、反诈提醒还有理性购彩的实用内容，实实在在送到大家眼前。

B | 和以往单纯摆展板宣传不一样，这次活动没有生硬说教，全程都是轻松好玩的互动形式。

C | 本次活动参与人数500余人次，通过宣传体彩内容的有奖问答，场内搜寻正确答案的方式，兑换体彩周边推广品，既获得精美礼品，又在玩乐中，学习体彩购彩、防诈知识。活动现场专门划分了科普讲解区，工作人员不会一上来就讲大道理，都是结合真实发生过的彩票诈骗案例跟大家唠。不少人不清楚，网上那些所谓 “内部中奖号码”“稳赚购彩攻略”“代买彩票返利” 全是骗局，很多骗子就是抓住大家想中大奖的心理，一步步诱导转账、充值，最后钱拿不回来。现场工作人员拿真实案例拆解套路，告诉大家正规体彩只能线下实体店购买，不存在线上代购、内部预测一说，遇到类似信息直接拉黑举报，守住自己的钱包。

D | 安心购彩也是这次活动反复强调的重点。从线下门店规范销售流程，到购彩资金全程监管，工作人员都会细致说明，打消大家对于彩票资金流向、兑奖流程不透明的顾虑。

E | 同时反复传递理性购彩的核心，购彩本质只是休闲娱乐，不能当成赚钱手段，一定要控制投入的时间和金钱，牢记 “快乐购彩，理性投注”，千万别上头大额投入，影响日常开销。现场还准备了不少互动活动奖品，像体彩乐小星周边，不少年轻人逛潮玩展区的时候，顺便就能看懂防诈和理性购彩知识。很多家长带着孩子路过，也会驻足听上一会儿，正好借着机会给家里年轻人提个醒。一直以来中国体彩都遵循 “来之于民，用之于民” 的初衷，这次 “京彩潮玩” 活动，也是想换一种更贴近普通人的方式做公益宣传。不再是死板的文字标语，而是融入大家日常休闲的场景里，一边体验潮玩互动，一边学会分辨彩票骗局、守住理性购彩的底线。后续北京体彩还会把这类主题活动开进更多商圈、体育赛事现场，持续普及购彩安全知识，用接地气的方式履行责任彩票的义务，让更多人明白购彩该有的分寸，清楚辨别各类诈骗陷阱，安心享受彩票带来的休闲乐趣。

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